Creative Brief On Target Audience - 1651 Words

Creative Brief Target Audience/Player Hardcore Gamer Target Purchaser: Hardcore Gamer Lead/Primary Platform: Xbox One/PS4 Anticipated Rating: MA15+/R18+ The X Statement: Play as the unknown hero in a dark fantasy open world single player experience, brutal 3rd person combat for the serious gamer. Executive Summary A once rich land of castles, keeps and townships has been torn apart when a rift to an unknown place brings forth a dark force that wants only to ravage the world. Nearly all is lost. A warrior must step forth if there is any hope for survival. After the loss of his home and family our hero has nothing left to lose and must build his skills and reputation to avenge all he has lost in a ravaged landscape full of death and destruction. With difficult combat that rewards the player with an overwhelming sense of achievement in a world that brings a vision of dread and foreboding to the user that echoes the ravaged world our hero is trying to save. Primary Design Goals †¢ Single Player - A fully focused engrossing single player quest system. †¢ Accomplishment - Player to experience exhilarating sense of achievement. †¢ Replay ability - the content of the game to support repeat play options. Secondary Design Goals †¢ Action – heart pounding fast strategic combat †¢ Inventory – involving weapons and armour and consumables to find. †¢ Dark Intense – player to have sense of foreboding of what is behind the next door This game is not: †¢ A MultiplayerShow MoreRelatedMarketing and Overall Communications Objectives963 Words   |  4 Pagesoverall goals. The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead, they should be focused on actual communication objectives, such as â€Å"increase web traffic by 20%,† or â€Å"reach 15% of the target market in the first month.† 3.0 Situation Analysis The situation analysis is the point in the document where you should discuss the initial research findings that will guide your recommendations. OnlyRead MoreDeveloping A Schedule. Where Do You Begin To Prepare Your1552 Words   |  7 Pagesadvertising schedule? The best point of reference is the creative or advertising brief. Here, you will be given a direction on how long the campaign should run for, when it should begin and when it should end, along with other relevant information. You may choose to run it over days, weeks, months or even years. Regardless of which option you select, the length and timing of the campaign will be determined by the targets set by the original brief and the budget. If there is any doubt about how longRead MoreDevelop A Media Plan Task 1 Essay examples731 Words   |  3 Pagesof the target audience †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Consumer profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Analysis marketing factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Creative requirement of the advertising message†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Product merchandising requirements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Identify any relevant local national or international legislations standards†¦Ã¢â‚¬ ¦.5 Develop a media plan Introduction I am going to define the EYWA company media requirements. And as well as identifying target audience and consumerRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreVodafone Promotional Campaign1650 Words   |  7 PagesVodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce andRead MoreThe Impact Of Advertising On Marketing And Business861 Words   |  4 Pagesfrequency and engage with the target market. Different media options can help a campaign meet its goals, therefore it is important for a market to select the appropriate advertising medium to use. â€Å"The creation of the advertising begins when an agency formulates a creative strategy, which gives the advertising creative the direction and inspiration they need to begin the creative process.† (Solomon, Marshall, and Stuart 416) In order to create a successful creative strategy, the business must chooseRead MoreCreative Brief of Ballys Gym1733 Words   |  7 PagesCreative Brief- Radio For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most peopleRead MoreVideo Marketing : Making Your Business Thrive1476 Words   |  6 PagesSETTING UP A VIDEO MARKETING BRIEF TO MAKE YOUR BUSINESS THRIVE. Including video marketing content on your site can be the difference between a bland, generic page and a vibrant interface attracting tonnes of traffic. As a powerful medium of communication and salesmanship, videos tell a story that words may not. Their amalgamation of sounds and visuals may help deepen the bond between brands and their audience. With video, you can depict the strength of your campaigns, new ideas and innovative ideasRead MoreDigital Marketing Plan Template Essay1438 Words   |  6 PagesDigital Marketing campaign template about this template We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns. It’s created by Dave Chaffey and Danyl Bosomworth of the digitalRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesï » ¿BRAESIDE HIGH SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional

Bees And Its Effect On Our Lives - 1122 Words

What is usually the initial reaction of an individual that has been stung by a bee? Kill it. However, this go to reaction of many people is just one of the few ways adding to the obliteration of bees. Bees have been around for millions of years, and now within the past fifty years, bee colonies are dropping to staggering low numbers. This is a problem. All around the world, people need to realize that these bees are greatly under-appreciated workers and action needs to be taken to protect them. Our world is going to suffer both ecologically and economically if we continue to loose bees at such drastic rates, this is why such measures need to be taken in order for these bees to brought to their former glory. (HISTORY) Bees have been around for millions of years. However, within the last fifty years, bee colonies have been dropping continuously. Colony Collapse Disorder, also known as CCD, accounts for how bees either die or leave their hive behind. Thus leaving the queen, honey, and immature bees all alone with no care (Agricultural Research Service). While it is normal to loose about 10% of hives every year, beekeepers are noticing how this number continues to rise. In the winter of 2006, it was being reported that average amount of hives lost was 30-90% (Agricultural Research Service). While these numbers are extremely high, Jeff Anderson, a beekeeper from Minnesota and California, points out that the official statistics form the federal Department of Agriculture onlyShow MoreRelatedHoney Bee Extinction Essay1735 Words   |  7 PagesChace Jensen Dr. Butler ENGL 1103 16 January 2012 A Small Extinction, A Big Problem Albert Einstein once said, â€Å"If the bee disappeared off the surface of the globe then man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man† (â€Å"Einstein Once Said†¦Ã¢â‚¬ ). After careful thought on this matter, this can be a scary concept to process. Millions of years have passed with the honey bee gracing the earth, and in fact, the honeybee isRead MoreThe Death Of Bees915 Words   |  4 Pagesin honeybees around the United States. Between the years 2010 and 2015 the death of bees has skyrocketed. The decline of the honeybees has become a huge issue that should be taken very seriously because of the fact that they are one of the few reasons why and how our crops are grown. One reasons why our honey bees are going extinct is because of the products used in our home, daily. Another reason why our honey bees are becoming extinct is due to the climate change. Even though this seems irreversibl eRead MoreHoney Bees And Its Effect On The Agricultural Industry1465 Words   |  6 Pageshave decreased, the need for pollinators, such as bees, has increased dramatically. Declines in honey bee colony health were provoked further in the 1980s with the arrival of new pathogens and pests. The arrival of Varroa and tracheal mites into the United States during the 1990s created additional stress on the honey bee population. These various mites attack both adult bees and the developing honey bee larvae and can transmit viruses. Since honey bees are a critical link within United States agricultureRead MoreWild Bees by James K. Baxter1218 Words   |  5 Pagesacross someone with noticeably less money seen in the way they dress, the type of house they live in, or what job they possess, and automatically assume their value is less, deeming them not as important as someone more well off. We essentially treat the wealthier better than the less fortunate. But what gives us the right to treat people differently? I ask the same questions while reading the â€Å"Wild Bees† by James K. Baxter. The poem addresses a group of boys attacking a beehive in a horrificRead MoreThe Natural Resources Defence Council Essay1269 Words   |  6 Pagescommunities, and societies as well. Many people are not fully aware of the dire situation, we as humans, have put these creatures in; the extinction of honeybees is mutual destruction for both the bees and humans. Humans are only speeding up the process with a multitude of harmful industries and other aspects. Bees are important for United States consumerism, agriculture, and the environment, yet humans continually abuse them, negatively impacting many important aspects of society and contributing to ColonyRead MoreColony Collapse Disorder and Pesticides Essay1584 Words   |  7 Pagesstarted disappearing. The disappearing was mysterious since no dead bees were found in or around the beehives after a colony’s number was reported to have gone down or vanished. This prompted a lot of study and investigations to uncover the mystery and to establish possible remedies. Among the man y reasons for the causes of the CCD was the use of harmful and dangerous pesticides. Timbrell (2002) provides a solid foundation on the effects of toxins in the body of animals with an aim of providing a scientificRead MoreBenefits And Basics Of Bee Keeping942 Words   |  4 Pagespurpose: to inform my audience about the history, processes and positive effects of beekeeping. Thesis Statement: As methods for bee keeping have improved, keeping bees has become beneficial to the keeper as well as having an impression on the environment. Introduction: As we discuss the history of bee keeping, have in mind that it was regarded as a high-status symbol. Throughout history, only the wealthiest people had colonized bees for their honey and honey comb. What I am passing around is a honeyRead MoreThe Plight of Bees Essay1679 Words   |  7 Pageswe eat is dependent on honey bees for pollination. Our ecosystem depends on the survival of the honey bee. Colonies of honeybees have been disappearing at an alarming rate around the world due to parasites, viral and bacterial diseases, and the introduction of pesticides and herbicides. Over the past six years, on average, 30 percent of all the honey bee colonies in the U.S. died off over the winter of 2012(NPR/TED). If this trend continues to spiral downward, honey bees will disappear from the worldRead MoreThe Effects Of Colony Collapse Disorder ( Ccd ) And Other Factors That Are Causing The Bee Population978 Words   |  4 Pages TITLE: The Population of Honeybees in the United States is Dec lining. General purpose: To persuade Purpose statement: Persuade my audience that more should be done to reverse the effects of Colony Collapse Disorder (CCD) and other factors that are causing the bee population to decrease. INTRODUCTION I. Honeybees and their pollination contribute $17 billion a year to the United States’ economy. II. Due to variable causes, their population is declining at an alarming rate. a. In 1947, 5.9 millionRead MoreWhat Are Genetically Modified Organisms?880 Words   |  4 Pagescasual association between GM foods and adverse health effects. The strength of association and consistency between GM foods and disease is confirmed in many animal studies. GMOs remain inside of each one of us. The only human feeding study that was published, revealed what may have been the most dangerous problem from genetically modified foods. The gene that is inserted into GM soy transfers into the DNA of the bacteria living inside of our intestines and continues to function. Moreover, this means

Interpersonal Relationship and Billy Free Essays

English (Belonging) Blind Side Essay â€Å"Committing yourself is a way of finding out who you are. A man finds his identity by identifying. A man’s identity is not best thought of as the way in which he is separated from his fellows but the way in which he is united with them. We will write a custom essay sample on Interpersonal Relationship and Billy or any similar topic only for you Order Now †- Robert Terwilliger. This idea is represented in the core text of The Simple Gift and related text of The Blind Side which further reveal that belonging is the understanding and acceptance of an individual which makes them feel included. It is through their relationships with people and places combined with their experiences that help transform their own ‘identity’. Steven Herrick’s novel The Simple Gift (SG) is a verse poem written from three various perspectives of Billy, Old Bill and Caitlin. The text was first published in 2000 and is set in contemporary Australia, in a fictional town of Bendarat. It follows the protagonist Billy and his longing to find his place in life to feel accepted, but it is not until the experiences of belonging with individuals is formed that his identity is shaped. The novel’s structure is non-linear as it involves flashbacks over the course of the story to reflect back on the character’s past. The novel’s first poem Champagne written from Billy’s perspective, expresses the catalyst behind Billy leaving home, this being his abusive father. Billy refers to his dad as an â€Å"old bastard† as he steals his â€Å"champagne and cigarettes†. Billy’s use of a negative tone clearly defines the anger towards his father and their non- existent relationship. The technique of irony is used throughout this poem as it is titled â€Å"champagne†. Champagne is usually symbolic of celebrating an occasion. This represents an idea that Billy is â€Å"celebrating† leaving home. Billy does not have a relationship with his father, therefore has no consecutiveness with the community in Longlands Road. These reasons influence his decision to leave home in search of the new ‘Billy’. The Blind Side shows that when those around an individual are of a welcoming nature, close relationships can be formed. The 2009 film The Blind Side (TBS) written and directed by John Lee Hancock is a contemporary American film. The film has a circular structure which shows the transition of Michael Oher, an uneducated teenager with an impoverished upbringing, searching for a better life. The narrative device of his adoption by the wealthy Tuohy family is the catalyst for his initial sense of belonging. In a series of visual rather than dialogue driven scenes Leigh Anne Tuohy and her family give Michael experiences a diverse group of social circumstances which positively change his life as he becomes a star football player, accepted into the Mississippi University and metaphorically accepted in life. These experiences bring about Michael’s new identity. The opening sequence of TBS opens us to Michael’s old world as the flashback technique is used. The combination of frame shots exposes us to his hometown, and why he wants to leave this deprived, rundown area. The scene shows a sad, lost and depressed boy walking towards the camera with no direction. The use  © (2012) All Rights Reserved 1 of 2 For more info, go to www. hscintheholidays. com. au of a long shot shows Michael’s surroundings, as we connect to his life. It shows that Michael is an ‘outsider’. Through this sequence we also see a train travelling away from the town. This train is symbolic of Michael; moving and escaping his life, in an attempt for a new one. Both the poem Champagne and the opening scene of TBS show in a similar way both personas’ reasons for leaving their hometown. The lack of relationships both characters have with those around has a negative impact on who they are. This is the reason for them leaving. In comparison to Michael’s hometown, Billy describes his area as â€Å"rundown and beat† on pg 4 of Longlands Road. Although we cannot see Billy’s hometown, we perceive that it would appear quite similar to Michael’s. The idea of not belonging is evident in each text at this stage as no close relationships have been formed which has a large impact on one’s identity. The poem The Hobo Hour on page 48 of SG is the start of Billy’s relationship with Old Bill. Old Bill is described by Billy as â€Å"an old man with long grey hair and a beard†¦Ã¢â‚¬  he is seen as a stereotypical ‘hobo’. In the poem Herrick uses the symbol of hands for the idea of ‘giving’. Billy â€Å"hands across† the cigarettes stolen from his father and gives them to Old Bill despite not knowing him. This giving is seen as a simple gift. The line â€Å"burns brightly then fades to old smoke† is used by Herrick as it is a metaphor for Old Bill’s life. These simple acts of kindness show the developing relationship between Billy and Old Bill. This poem The Hobo Hour relates to the thanksgiving scene in TBS. The scene in TBS shows the Tuohy family eating their thanksgiving meal together. The film technique of a close-up is used to show Michael’s emotions over the shared meal as he shows a sign of happiness. Both texts are alike as they show that in giving a simple gift a close relationship can be formed. The final poem of SG is the ending of Billy’s search for belonging. The poem is from Billy’s perspective and titled The Hobo Sky. Throughout the poem, Herrick has used the technique of lists as Billy explains in detail exactly what he is doing, examples include: â€Å"I cleaned the bowls† †I watched until he was out of sight† â€Å"I looked up†. These quotes include the use of repetition of the word â€Å"I† which puts emphasis on Billy’s new identity as he clearly has a sense of self by the use of the â€Å"I† pronoun. The use of Herrick using the words â€Å"deep blue sky that Old Bill and I shared† suggests that Billy’s new life has been a shared experience with close relationships between various characters. In the scene where Michael begins university, you are able to see how the tight positioning of both the Tuohy’s and Michael is symbolic of their close relationships. When Leigh Anne is told â€Å"you’re changing that boy’s life† she replies by saying â€Å"no he’s changing mine†. Like Billy, all of Michael’s shared experiences have gotten him to where he is today. Both Billy and Michael have found a family. Each persona’s close and personal relationships have come from others experiences. Both The Simple Gift and The Blind Side show that close, personal relationships come from shared experiences and it is through this process that one’s sense of identity is formed, creating the deepest form of belonging.  © (2012) All Rights Reserved 2 of 2 For more info, go to www. hscintheholidays. com. au How to cite Interpersonal Relationship and Billy, Papers

Admission Letter Culinary Arts Program Essay Example For Students

Admission Letter: Culinary Arts Program Essay First, because know exactly how I van to apply my new skills, I do not need any extraneous courses. The Art Institute program perfectly reflects my own pragmatism and professional sensibility because it is focused and erectly related to my goals. A traditional degree doesnt Offer direct, practical career training, whereas the career education offered at the Art Institutes does. Second, I do not want to alter my lifestyle by engaging in a four-year program. As an older student, am not interested in leaving the workforce to pursue a traditional college education. I want to incorporate this education into my life seamlessly and smoothly. The Culinary Arts program will allow me to express myself creatively and professionally in the field of my choice. This program offers racial education and training that I can immediately apply to the workplace, preferably as a souse-chef in a fine dining restaurant. M confident I have the energy, stamina, and dedication to be a positive addition to the Art Institute, How do you expect your education at The Art Institute of Tennessee-Nashville to help you attain your career goals? Believe that getting into The Art Institute of Tennessee- Nashville will help me in achieving my dream to become a baking and pastry expert. Since am young, being the person in charge of making my sister baby shower cake: it had always become my interest. Having friends and family to ask about my opinion in all types of designs is an everyday thing. With the encouragement and advice from my family, friends and my own interests in designing and decorating cakes, it has made me choose Baking With creativity, imagination, dream and passion that have in this field, I hope that after my graduation, I would be an inspiration for many people and to meet their needs in providing solutions to achieve a meaningful cake. Am looking forward until the day I would be able to enjoy my working life as a baking game; pastry designer. I am sure that opportunity given through the programs that will be learning during the next 4 years at The Art Institute of Tennessee. Nashville will equip me well to obtain recognition as an International Baking ; Pastry maker. In what ways will you participate and commit to your education to be successful? I believe that the Art Institute of Tennessee-Nashville will help me become successful in many different ways. My long term career goal is to own or work for a company that specializes in creating great cakes, also feel like the Art Institute will provide the equipment that I need to enhance my education in that kind of study. Expect my education at this school will help me attain my goals because the Art Institute also provides opportunities such as the Culinary Arts degree program which prepares graduates for entry-level positions as a culinary arts student and many other things. Will participate and commit to my education by coming and being prepared for class in a timely, orderly fashion every day that I am attending this school. I will remain faithful in my commitment as long as I attend the school. My drea m is to work doing something, I love so it feels as if its not just jojoba but it is my career.

Suggestions of past Brandmaps companies Essay Example

Suggestions of past Brandmaps companies Essay There are over 50 marketing research studies that were made available for our team to utilize. For the first three quarters many of the research studies were ordered, however it was discovered early on that not all the studies were useful to us. The research studies that our firm found most useful were ordered on a permanent basis which ended up saving us valuable time. Such permanent studies included customer brand awareness, brand satisfaction ratings, operating statistics reports, brand quality ratings, balance sheets of the other competitive firms, the amount of market shares we have in the industry, our overall performance report along with preference testing.. Besides the permanent studies, there are three important research studies in which our team had to make specific decisions on every time. These decisions included the conjoint analysis and both advertising and promotion experiments. The importance of the conjoint analysis and can not be emphasized enough. Having an understanding of how conjoint analysis can be useful for successful product reformulation. Further explanation of conjoint analysis is explained in the new product development section of this memorandum. Another research study we had to do individually is the advertising experiment. Whenever we introduced a new product, we had to make decision on the amount of money we needed to spend on advertising, as well as determine the best media content and mix in order to receive the highest % of customer awareness. We also tried varieties of media content and mix in the experiments. We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, in Canada, a combination of price, product uses, together with heavy weighs on radio, newspaper and magazines yielded a very high percentage of customer awareness (around 85%). Conducting advertising experiments is an inexpensive task, which can result in grand results. At times, trying to find the right advertising strategy becomes frustrating, however, by continuously changing up variables, eventually, a suitable result can be obtained. It took our firm several quarters before finally finding a good advertising strategy for the Pacific region. Promotion experiments are another essential part of marketing research. Like the advertising experiment, we had to determine the amount of money to allot and the promotional type for each specified region. We found for the most part that our dealer awareness experiments yielded us very positive results, as there seemed to be less variables to play around with in order to figure out the right mix. Some of our experiments conducted resulted in very high percentages for awareness, many in the 90 to 98 percent range. At times, these results came from little spending in the promotion department, however with a useful promotional mix. Marketing research is an invaluable tool, which should be fully utilized by all firms. Its costs are minimal compared to the possible end benefits of the results, when interpreted correctly. A firm should never try to cut costs on their budget at the expense of ordering marketing research. Having a fully informed firm outweighs the few thousand dollars, which may have otherwise been saved from not ordering specific research. Knowing exactly where your competitors stand in the market and your environmental situation is the bottom line. Our philosophy is that if in doubt, order the marketing research. New Product Development Deciding on whether or not to introduce a new product into a new or existing market is like playing with a double-edged sword. There are many possible ways to look at the situation and whether or not it is a worthwhile activity. Market and competitor analyses are two very important factors when making this critical decision. We found off hand that the more competitive and unstable the market is, the less worthwhile it is entering a new product there. Probably the most important decision that has to be made is the conception of the new product. It was discovered that creating a new product specifically tailored for a market is the best way to enter a new product. Utilizing preference testing to find out what volume of attributes are most preferred along with conjoint analysis to discover the relative importance of each attribute is what has to be used when deciding on how your new vaporware product is going to look. Ensuring that your product does not infringe upon others patent zones is equally important, as this avoidable mistake could prove costly. There are various trade-offs when deciding how to compose your new product. In order to keep costs low and stay away from stepping in another firms patent zones , one may want to cut a few costs, with a huge cost saver being reducing the warranty and compatibility, especially if the relative importance of that specific attribute within that specific targeted market is not considered important. In the end, having a conducive product which meets the needs of the consumer is the bottom line when taking all new product decision variables into consideration. Introduction of a new product can be quite costly. A wise firm would initially do some prior research as to what activities are taking place within the particular targeted region, including industry growth and potential and other product formulations by competing firms. A firm would not be wise as to introduce a new product into an already over saturated or weak market. Reformulation bids are another testy item which requires intense scrutiny. Using some applicable aspects of game theory, one must anticipate what the competitors are doing in the particular targeted region, as a high Reformulation may be a complete waste of expense. This is where some calculated risk must be made. Introduction of a new product also experiences other divisional expenses which may add up, including the hiring of a sales force. Careful capacity planning should be done ahead of time so in the best possible scenario, a company will have enough capacity to produce all future ordered. In the worst possible scenario, full capacity will not be utilized and it can be sold to recover some of the capacity adding expenses incurred. Capacity planning is a touchy subject which quite frankly requires accurate long term forecasting in order for it to be cost efficient. At times, with the introduction of a new product, some short term pain must be experienced. Quite often, due to the lack of experience curve savings and presence of substantial smoothing effects, the initial cost of the product may be enormous and profit margins may be slim. Along with reformulation, sales force, initial intensive advertising and promotion expenses, there may stand to be little profit gained during an introduction. Negative profits during introduction are not a rare occurrence and a company should not be afraid to experience this. Do not worry, things will probably get better. There are a few more tips a firm can use in order to have a successful introduction of a new product. Our firm found that initial large expenditures in advertising during the roll-out of the new product is necessary for creating awareness of the product. From our advertising experiments we found that spending more money will always increase awareness of a product. If people like this new product, they will buy it. Increasing incentives for the sales force to work harder on selling the product is another feasible technique, such as increasing sales commission or salary. Dealers can initially be pushed to carry the product by providing temporary rebates. One must remember not to give these rebates for too long of a time or they will lose their effectiveness. A firm newly introducing a product must be brave and not scared to lose a bit of money during the first small stretch of existence and should not compromise their price at the expense of generating increased initial sales as this could be detrimental for long term profit. The last very important factor which should be taken into consideration is whether or not the product should be introduced into one or several markets. Our firms advice is that a company should try to create a product that is perfect for one market but can be accepted within others. We found that one of our newly introduced products was perfect for the Pacific market but also was preferred in the Canada market. As sales in the Pacific area shot up, product costs decreased, which lowered the price of the somewhat less suitable but still well-liked product in Canada, making it preferred. Our advice is that a firm should try not to create a product which partially meets the needs of multiple markets or if a firm does, dont expect it to become a grand success as it may end up flopping in all of your targeted markets. Good luck! Sales Forecast A good sales forecast is very important because it helps avoid stockouts on the one hand and high inventory levels on the other. To find out which sales forecast seems to be reasonable for the next term, you should first take a look at industry sales volume forecasts (#31). This study gives an overview of the past and future sales volume for all market regions. As mentioned in the book the study gives an overview, and therefore the major problem is, that it assumes current marketing activities of all firms in the industry to stay at the same level, or to continue their present course, which most often is not the case. Another problem with this study is, that especially when entering a new market the forecasts are often to optimistic. You should take a look at your marketing program and those of rivals. Furthermore one should also consider that the marketing research study # 31 doesnt account for unfilled orders. Consideration should be given to the population growth and the economic figures of the region. A knowledge of the stage for the product life cycle of your product, or the market, and how accepted the product composition is, are all important points of concern. To get information about your brand sales forecast you can use brand sales volume forecast (#32). You can also make your own calculation by multiplying the industry sales forecast with your market share forecast. In general its better to be a conservative in your forecasts. This is because it is better to gain more profits than forecasted than visa versa.

American and Foreign Culture essays

American and Foreign Culture essays The world we live in can be considered as being a complex system of values and traditions, of customs, and national identities. The differences that lie at the basis of each of the worlds civilizations and cultures is what gives our society its sense of individuality but at the same time can be the reason of unpardonable mistakes which can offend the others sense of nationality and of traditional values. From this perspective, it is important to always be aware of the cultural differences and at the same time, of the similarities that parts and keeps us together. We tend to have different perceptions of ideas, of notions and concepts, of beliefs, even of colors and rituals. It is precisely such rifts that give our world the sense of diversity and makes cultural interaction an exciting and at the same time risky affair. Despite the possible difficulties we may come across when we come in contact with a different culture, the experience can prove to be worthy of the struggle and reward ing in terms of the personal experience one is likely to share with the others. The American culture can be viewed as being practically international due to the wide spread of the American symbols, of the impact and influence the American way of life has on the world. It represents for most societies the comparison point for prosperity and well being. However, despite the fact that most of the times the economic aspect tends to dominate the discussions on the way in which the American culture is perceived, there are other symbols as well which in fact define the core nature of the American traditions, customs, and in the end culture. However, these cannot be seen in their broadest expression but through a thorough comparison with another culture. The Japanese cultural environment in this sense is one of the most eloquent examples one can use to underline both the real identity of the American culture, as well as the diversity of the cultural ...

Managing Resources Essay Example | Topics and Well Written Essays - 2500 words

Managing Resources - Essay Example However, due to the rising competition in the service industry and the demand for quality services, service industries have also embarked on and implemented resources management practices in their organisations. The fire and rescue industry has also not been left out in implementing resources management techniques in their operations. Devon and Somerset is one of the largest fire and rescue service in the UK which was established in the year 2007 through a merger of Somerset and Devon fire brigades. This company operates different fire and rescue subsidiaries in the region thus making resources management vital to ensure growth and survival of the company and also to ensure that the services given to their customers are of higher standards (Cameron, 2009). Devon and Somerset Company have different appliances which enable it to perform its core competencies of rescuing and fighting fire during fire emergencies. The company has different and diverse special appliances as well as front line gargets for putting out fire. One of its major appliances which are vital for putting out fire is the water tender ladder. The company’s water tender ladder has the capability of pumping about 3,000 litres of water per minute for two locations and it has a storage capacity of more than 1,800 litres. This pump also has various types of ladders which are up to 13.5 metres. The cab also contains four sets of air breathing apparatus which are compressed. Each of the pumps also contain outside lockers located at the outside part. Inside the pumps, there are a number of powdered rescue equipment usually hydraulic and also a thermal imaging camera, pressure fans, equipment for safety heights and water rescue equipment. Water tender ladder has call sig ns one and three (Trotman Publishing, 2001). Another appliance is the water tender which is almost similar to the above mentioned water tender ladders. The difference is that these two appliances carry different set of equipment with