Creative Brief On Target Audience - 1651 Words

Creative Brief Target Audience/Player Hardcore Gamer Target Purchaser: Hardcore Gamer Lead/Primary Platform: Xbox One/PS4 Anticipated Rating: MA15+/R18+ The X Statement: Play as the unknown hero in a dark fantasy open world single player experience, brutal 3rd person combat for the serious gamer. Executive Summary A once rich land of castles, keeps and townships has been torn apart when a rift to an unknown place brings forth a dark force that wants only to ravage the world. Nearly all is lost. A warrior must step forth if there is any hope for survival. After the loss of his home and family our hero has nothing left to lose and must build his skills and reputation to avenge all he has lost in a ravaged landscape full of death and destruction. With difficult combat that rewards the player with an overwhelming sense of achievement in a world that brings a vision of dread and foreboding to the user that echoes the ravaged world our hero is trying to save. Primary Design Goals †¢ Single Player - A fully focused engrossing single player quest system. †¢ Accomplishment - Player to experience exhilarating sense of achievement. †¢ Replay ability - the content of the game to support repeat play options. Secondary Design Goals †¢ Action – heart pounding fast strategic combat †¢ Inventory – involving weapons and armour and consumables to find. †¢ Dark Intense – player to have sense of foreboding of what is behind the next door This game is not: †¢ A MultiplayerShow MoreRelatedMarketing and Overall Communications Objectives963 Words   |  4 Pagesoverall goals. The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead, they should be focused on actual communication objectives, such as â€Å"increase web traffic by 20%,† or â€Å"reach 15% of the target market in the first month.† 3.0 Situation Analysis The situation analysis is the point in the document where you should discuss the initial research findings that will guide your recommendations. OnlyRead MoreDeveloping A Schedule. Where Do You Begin To Prepare Your1552 Words   |  7 Pagesadvertising schedule? The best point of reference is the creative or advertising brief. Here, you will be given a direction on how long the campaign should run for, when it should begin and when it should end, along with other relevant information. You may choose to run it over days, weeks, months or even years. Regardless of which option you select, the length and timing of the campaign will be determined by the targets set by the original brief and the budget. If there is any doubt about how longRead MoreDevelop A Media Plan Task 1 Essay examples731 Words   |  3 Pagesof the target audience †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Consumer profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Analysis marketing factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Creative requirement of the advertising message†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Product merchandising requirements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Identify any relevant local national or international legislations standards†¦Ã¢â‚¬ ¦.5 Develop a media plan Introduction I am going to define the EYWA company media requirements. And as well as identifying target audience and consumerRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreVodafone Promotional Campaign1650 Words   |  7 PagesVodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce andRead MoreThe Impact Of Advertising On Marketing And Business861 Words   |  4 Pagesfrequency and engage with the target market. Different media options can help a campaign meet its goals, therefore it is important for a market to select the appropriate advertising medium to use. â€Å"The creation of the advertising begins when an agency formulates a creative strategy, which gives the advertising creative the direction and inspiration they need to begin the creative process.† (Solomon, Marshall, and Stuart 416) In order to create a successful creative strategy, the business must chooseRead MoreCreative Brief of Ballys Gym1733 Words   |  7 PagesCreative Brief- Radio For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most peopleRead MoreVideo Marketing : Making Your Business Thrive1476 Words   |  6 PagesSETTING UP A VIDEO MARKETING BRIEF TO MAKE YOUR BUSINESS THRIVE. Including video marketing content on your site can be the difference between a bland, generic page and a vibrant interface attracting tonnes of traffic. As a powerful medium of communication and salesmanship, videos tell a story that words may not. Their amalgamation of sounds and visuals may help deepen the bond between brands and their audience. With video, you can depict the strength of your campaigns, new ideas and innovative ideasRead MoreDigital Marketing Plan Template Essay1438 Words   |  6 PagesDigital Marketing campaign template about this template We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns. It’s created by Dave Chaffey and Danyl Bosomworth of the digitalRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesï » ¿BRAESIDE HIGH SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional