PetMeds annotated outline Case Study Example | Topics and Well Written Essays - 500 words

PetMeds annotated outline - Case Study Example The products are also advertised on the internet platform through social media and video advertisements (PetMeds Express, Inc, 2012). Emails are used to persuade new customers. Old customers are reminded to make purchases through the emails, as well (PetMeds Express, Inc, 2012). The website of the company is also an effective means of marketing the products. The products sold by the company are purchased directly from four major manufacturers. However, these manufacturers offer a variety of resources that cater for the needs of all customers (PetMeds Express, Inc, 2012). Customers make orders directly from the company’s website (PetMeds Website). Optionally, a customer can make a toll-free call to the company’s customer representatives to place an order (PetMeds Express, Inc, 2012). The company has a program in which customer care representatives receive training, on a continuous basis, from training officers. These representatives take care of customer complaints and compliments hence evaluation of customer satisfaction is possible (PetMeds Express, Inc, 2012). After making the order, the company’s supply-chain section, based Pompano Beach, processes the order and ships it to customers across the US. Customers can track the progress of their orders through the company website (PetMeds Express, Inc, 2012). This section analyses the market threats of the company and how it has achieved to counter them. The company has experienced stiff competition from veterinarians and other retailers, traditional and online based. In fact, the veterinarians have even engaged in a litigation battle with the company (Fiala, 2012). However, the company commands a greater market share due to the affordability of its products, promptness in delivery and convenience. The company’s net profits have been relatively flat in the past years, and this is attributed to the increased administrative and general expenses. Nevertheless, this is set to improve in the