Suggestions of past Brandmaps companies Essay Example

Suggestions of past Brandmaps companies Essay There are over 50 marketing research studies that were made available for our team to utilize. For the first three quarters many of the research studies were ordered, however it was discovered early on that not all the studies were useful to us. The research studies that our firm found most useful were ordered on a permanent basis which ended up saving us valuable time. Such permanent studies included customer brand awareness, brand satisfaction ratings, operating statistics reports, brand quality ratings, balance sheets of the other competitive firms, the amount of market shares we have in the industry, our overall performance report along with preference testing.. Besides the permanent studies, there are three important research studies in which our team had to make specific decisions on every time. These decisions included the conjoint analysis and both advertising and promotion experiments. The importance of the conjoint analysis and can not be emphasized enough. Having an understanding of how conjoint analysis can be useful for successful product reformulation. Further explanation of conjoint analysis is explained in the new product development section of this memorandum. Another research study we had to do individually is the advertising experiment. Whenever we introduced a new product, we had to make decision on the amount of money we needed to spend on advertising, as well as determine the best media content and mix in order to receive the highest % of customer awareness. We also tried varieties of media content and mix in the experiments. We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, in Canada, a combination of price, product uses, together with heavy weighs on radio, newspaper and magazines yielded a very high percentage of customer awareness (around 85%). Conducting advertising experiments is an inexpensive task, which can result in grand results. At times, trying to find the right advertising strategy becomes frustrating, however, by continuously changing up variables, eventually, a suitable result can be obtained. It took our firm several quarters before finally finding a good advertising strategy for the Pacific region. Promotion experiments are another essential part of marketing research. Like the advertising experiment, we had to determine the amount of money to allot and the promotional type for each specified region. We found for the most part that our dealer awareness experiments yielded us very positive results, as there seemed to be less variables to play around with in order to figure out the right mix. Some of our experiments conducted resulted in very high percentages for awareness, many in the 90 to 98 percent range. At times, these results came from little spending in the promotion department, however with a useful promotional mix. Marketing research is an invaluable tool, which should be fully utilized by all firms. Its costs are minimal compared to the possible end benefits of the results, when interpreted correctly. A firm should never try to cut costs on their budget at the expense of ordering marketing research. Having a fully informed firm outweighs the few thousand dollars, which may have otherwise been saved from not ordering specific research. Knowing exactly where your competitors stand in the market and your environmental situation is the bottom line. Our philosophy is that if in doubt, order the marketing research. New Product Development Deciding on whether or not to introduce a new product into a new or existing market is like playing with a double-edged sword. There are many possible ways to look at the situation and whether or not it is a worthwhile activity. Market and competitor analyses are two very important factors when making this critical decision. We found off hand that the more competitive and unstable the market is, the less worthwhile it is entering a new product there. Probably the most important decision that has to be made is the conception of the new product. It was discovered that creating a new product specifically tailored for a market is the best way to enter a new product. Utilizing preference testing to find out what volume of attributes are most preferred along with conjoint analysis to discover the relative importance of each attribute is what has to be used when deciding on how your new vaporware product is going to look. Ensuring that your product does not infringe upon others patent zones is equally important, as this avoidable mistake could prove costly. There are various trade-offs when deciding how to compose your new product. In order to keep costs low and stay away from stepping in another firms patent zones , one may want to cut a few costs, with a huge cost saver being reducing the warranty and compatibility, especially if the relative importance of that specific attribute within that specific targeted market is not considered important. In the end, having a conducive product which meets the needs of the consumer is the bottom line when taking all new product decision variables into consideration. Introduction of a new product can be quite costly. A wise firm would initially do some prior research as to what activities are taking place within the particular targeted region, including industry growth and potential and other product formulations by competing firms. A firm would not be wise as to introduce a new product into an already over saturated or weak market. Reformulation bids are another testy item which requires intense scrutiny. Using some applicable aspects of game theory, one must anticipate what the competitors are doing in the particular targeted region, as a high Reformulation may be a complete waste of expense. This is where some calculated risk must be made. Introduction of a new product also experiences other divisional expenses which may add up, including the hiring of a sales force. Careful capacity planning should be done ahead of time so in the best possible scenario, a company will have enough capacity to produce all future ordered. In the worst possible scenario, full capacity will not be utilized and it can be sold to recover some of the capacity adding expenses incurred. Capacity planning is a touchy subject which quite frankly requires accurate long term forecasting in order for it to be cost efficient. At times, with the introduction of a new product, some short term pain must be experienced. Quite often, due to the lack of experience curve savings and presence of substantial smoothing effects, the initial cost of the product may be enormous and profit margins may be slim. Along with reformulation, sales force, initial intensive advertising and promotion expenses, there may stand to be little profit gained during an introduction. Negative profits during introduction are not a rare occurrence and a company should not be afraid to experience this. Do not worry, things will probably get better. There are a few more tips a firm can use in order to have a successful introduction of a new product. Our firm found that initial large expenditures in advertising during the roll-out of the new product is necessary for creating awareness of the product. From our advertising experiments we found that spending more money will always increase awareness of a product. If people like this new product, they will buy it. Increasing incentives for the sales force to work harder on selling the product is another feasible technique, such as increasing sales commission or salary. Dealers can initially be pushed to carry the product by providing temporary rebates. One must remember not to give these rebates for too long of a time or they will lose their effectiveness. A firm newly introducing a product must be brave and not scared to lose a bit of money during the first small stretch of existence and should not compromise their price at the expense of generating increased initial sales as this could be detrimental for long term profit. The last very important factor which should be taken into consideration is whether or not the product should be introduced into one or several markets. Our firms advice is that a company should try to create a product that is perfect for one market but can be accepted within others. We found that one of our newly introduced products was perfect for the Pacific market but also was preferred in the Canada market. As sales in the Pacific area shot up, product costs decreased, which lowered the price of the somewhat less suitable but still well-liked product in Canada, making it preferred. Our advice is that a firm should try not to create a product which partially meets the needs of multiple markets or if a firm does, dont expect it to become a grand success as it may end up flopping in all of your targeted markets. Good luck! Sales Forecast A good sales forecast is very important because it helps avoid stockouts on the one hand and high inventory levels on the other. To find out which sales forecast seems to be reasonable for the next term, you should first take a look at industry sales volume forecasts (#31). This study gives an overview of the past and future sales volume for all market regions. As mentioned in the book the study gives an overview, and therefore the major problem is, that it assumes current marketing activities of all firms in the industry to stay at the same level, or to continue their present course, which most often is not the case. Another problem with this study is, that especially when entering a new market the forecasts are often to optimistic. You should take a look at your marketing program and those of rivals. Furthermore one should also consider that the marketing research study # 31 doesnt account for unfilled orders. Consideration should be given to the population growth and the economic figures of the region. A knowledge of the stage for the product life cycle of your product, or the market, and how accepted the product composition is, are all important points of concern. To get information about your brand sales forecast you can use brand sales volume forecast (#32). You can also make your own calculation by multiplying the industry sales forecast with your market share forecast. In general its better to be a conservative in your forecasts. This is because it is better to gain more profits than forecasted than visa versa.

American and Foreign Culture essays

American and Foreign Culture essays The world we live in can be considered as being a complex system of values and traditions, of customs, and national identities. The differences that lie at the basis of each of the worlds civilizations and cultures is what gives our society its sense of individuality but at the same time can be the reason of unpardonable mistakes which can offend the others sense of nationality and of traditional values. From this perspective, it is important to always be aware of the cultural differences and at the same time, of the similarities that parts and keeps us together. We tend to have different perceptions of ideas, of notions and concepts, of beliefs, even of colors and rituals. It is precisely such rifts that give our world the sense of diversity and makes cultural interaction an exciting and at the same time risky affair. Despite the possible difficulties we may come across when we come in contact with a different culture, the experience can prove to be worthy of the struggle and reward ing in terms of the personal experience one is likely to share with the others. The American culture can be viewed as being practically international due to the wide spread of the American symbols, of the impact and influence the American way of life has on the world. It represents for most societies the comparison point for prosperity and well being. However, despite the fact that most of the times the economic aspect tends to dominate the discussions on the way in which the American culture is perceived, there are other symbols as well which in fact define the core nature of the American traditions, customs, and in the end culture. However, these cannot be seen in their broadest expression but through a thorough comparison with another culture. The Japanese cultural environment in this sense is one of the most eloquent examples one can use to underline both the real identity of the American culture, as well as the diversity of the cultural ...

Managing Resources Essay Example | Topics and Well Written Essays - 2500 words

Managing Resources - Essay Example However, due to the rising competition in the service industry and the demand for quality services, service industries have also embarked on and implemented resources management practices in their organisations. The fire and rescue industry has also not been left out in implementing resources management techniques in their operations. Devon and Somerset is one of the largest fire and rescue service in the UK which was established in the year 2007 through a merger of Somerset and Devon fire brigades. This company operates different fire and rescue subsidiaries in the region thus making resources management vital to ensure growth and survival of the company and also to ensure that the services given to their customers are of higher standards (Cameron, 2009). Devon and Somerset Company have different appliances which enable it to perform its core competencies of rescuing and fighting fire during fire emergencies. The company has different and diverse special appliances as well as front line gargets for putting out fire. One of its major appliances which are vital for putting out fire is the water tender ladder. The company’s water tender ladder has the capability of pumping about 3,000 litres of water per minute for two locations and it has a storage capacity of more than 1,800 litres. This pump also has various types of ladders which are up to 13.5 metres. The cab also contains four sets of air breathing apparatus which are compressed. Each of the pumps also contain outside lockers located at the outside part. Inside the pumps, there are a number of powdered rescue equipment usually hydraulic and also a thermal imaging camera, pressure fans, equipment for safety heights and water rescue equipment. Water tender ladder has call sig ns one and three (Trotman Publishing, 2001). Another appliance is the water tender which is almost similar to the above mentioned water tender ladders. The difference is that these two appliances carry different set of equipment with

Seung-Hui Cho Essay Example | Topics and Well Written Essays - 2000 words

Seung-Hui Cho - Essay Example The paper then advances to two theories: rational choice and social learning in attempt to explain the Seung case. A background of each theory is provided, and each theory is applied to give an explanation to the case. In its conclusion, a personal opinion is provided in the paper to reflect on possible explanation of the case. Description of the Case Seung-Hui Cho studied at Virginia Polytechnic Institute and was a part of state varsity team. On the 16th of April 2007 Seung, a fourth year student undertaking a course in English, went on a shooting spree having killed 32 people and injuring another 25 people (Nizza, 2012). At the time of the incident Seung born in 1984 was 23 years old. This tragedy is referred to as the â€Å"Virginia Tech massacre†. Seung followed up the shooting spree by taking his own life after law enforcement agents breached the doors where the incidence took place. Seung was born in South Korea. His family moved to the US when he was 8 years old. He was a US permanent resident (Brunt, 2012). During his years in the middle school, Seung got diagnosed of a depressive disorder and a severe anxiety disorder referred to as selective mutism. Seung received therapy for this diagnosis until his years in junior high school (Nicolletti, 2009). Seung elicited concerns among his family for his behavior as a child. His relatives believed he was mentally ill. Most of his family members interviewed after the â€Å"Virginia Tech massacre† noted that he was extremely shy and did not mix up with other kids to play. He gets reported as a child who rarely talked (Nizza, 2012). At Virginia Tech, Seung got to raise significant concern in regards to instances of his abnormal behavior and the violence referenced in his plays and writings. After the massacre, a report provided by a panel convened by Tim Kaine, then Virginia governor, gave an explanation to the shooting (Nicolletti, 2009). The report dwelled on Seung’s troubled past and conde mned the mental health professionals and educators who handled Seung for their failure to notice his deteriorating condition and offer him help. The report also questioned the gun laws and gaps in the mental health system of Virginia. Notably, though, the report primarily blamed Seung for his massacre and for not seeking medical help because of his condition. Theories This paper shall aim at discussing Seung’s case using two theories: rational choice theory and social learning theory. Rational Choice Theory In accordance with the rational choice theory, an individual is said to weigh the options of cost and benefits, means and ends before making a rational choice (Samaha, 2005). Rational choice in this sense refers to both what different people may view as either sane or crazy acts. As long as one gets to rationalize his choice of committing a crime, then the crime is explainable. The basis of rational choice is that individuals try to be at their best under any situation. Hu man behavior gets determined by reinforcements in the form of rewards and punishments (Samaha, 2005). Before undertaking whatever actions they plan to take, all human beings calculate the costs and benefits of their actions. Individuals may undertake crimes since they find it easy, satisfying or fun. In the act of undertaking a crime, an individual may base it on personal factors, such as revenge, entertainment, target victim’s vulnerability or police. A supporting theory of rational choice is the routine activities theory which got advanced by Cohen and Felson. As a subsidiary to the rational choice theory, a routine activities postulates that three factors must be present for crime to occur. The three are: the potential

The Incorporation of Immigrants in Growing Urban Areas ( Style is Essay

The Incorporation of Immigrants in Growing Urban Areas ( Style is Annals of the Associatio n of American Geographers , AAAG) - Essay Example This has also led to discrimination and racial segregation when it comes to certain privileges. Immigration has been used as a means to human right violation and slavery in certain parts of the world yet in certain areas human rights have been observed with the best effort. While the phenomenon immigration has existed for centuries, it was after the Second World War that immigration started gaining momentum. This was due to factors such as religious conflicts, political instability, and economic constraints in their countries of origin. Migration has led to changes in how countries shape up in areas such as education, economy, culture, and even social life. The new environments that migrants experience present diverse challenges which have led them to adapt in different ways. In Greece, for example, the Cold War made natives flee their country which had a poor economy, in search of better life in places like the United States, Canada, Australia, and other more developed counties (Skandalis 2012). However, after the Cold War and with the fall of the communist era in Eastern Europe, Greece became an attractive place for immigrants from Albania, Bulgaria, Romania, and other less developed countries in Eastern Europe. Other immigrants in the country came f rom outside of Europe, from India and Afghanistan. This had a huge impact on the economy and society of Greece. What was once a homogenous society became a culture and linguistic mosaic. The immigrants managed to deal with barriers such as confusing legislation and unfriendly entrepreneurial climates to become farmers, construction workers, and employees in other sectors, overwhelming even the natives (Skandalis 2012). This led to Greece experiencing a transformation in regard to its occupational structure. Occupations such as manufacturing and small trading that characterised the traditional family are on the decline. On the other hand occupations such as salaried clerical

Influence of Cannabis Abuse Variables on Psychotic Symptoms

Influence of Cannabis Abuse Variables on Psychotic Symptoms Influence of variables of cannabis abuse on psychotic symptoms and their severity: an Indian experience Abstract: Context: Cannabis is probably the most commonly used illicit drug. While not all cannabis users present mental health problems, heavy cannabis use may increase the risk of cognitive abnormalities, psychotic illness, and mood disorders. Cannabis-induced psychosis is not easily distinguishable from schizophrenic symptomatology, although it is characterized by more bizarre behaviour, violence, panic, more agitation, and less blunting of affect, and incoherent speech. Aims: To evaluate severity of various psychotic symptoms in relation to variables of cannabis abuse. Settings and Design: A cross sectional study of 30 male patients admitted at tertiary psychiatric centre, with diagnosis of cannabis induced psychosis was carried out. Methods and Material: Cannabis abuse variables along with psychotic symptoms severity on BPRS scale was obtained. Statistical analysis used: SPSS-17 was used for analysis, and significance level was at p-value Results: The symptoms that were associated with increased severity in majority of patients were hostility (83%), excitement (77%), and elevated mood, grandiosity, suspiciousness and motor hyperactivity were preset in more than 60% of individuals in range of severe to very severe form. Conclusions: Patients with long duration and early onset of cannabis abuse were presented with more severe form of psychosis. Frequency of cannabis use was not significantly correlated with total BPRS score, although amount spent over cannabis was significantly associated with total BPRS score. Family history of cannabis abuse predicted early onset of cannabis abuse. Introduction Cannabis is probably most commonly used illicit drug. [1,2] It is widely used in India and is an integral part of Indian culture and religious customs.[3,4] The correlation between cannabis and negative mental health outcomes has been unequivocally established [1,5,6,7,12]. While not all cannabis users present mental health problems, [5] epidemiological studies suggest that heavy cannabis use during adolescence may increase the risk of cognitive abnormalities and psychotic disorders.[1,8-10] Use of cannabis at early age and high frequency are associated with a greater risk of problems [5,7,11]. Arendt et al. consider that this cannabis-induced psychosis is an early expression of schizophrenia in vulnerable individuals rather than part of the differential diagnosis [12]. Moore’s review reported a 40% higher risk of psychosis in subjects who occasionally used cannabis and a probability of 50% to 200% higher in regular cannabis users [13]. Swedish Conscripts Study (Andreasson et al.) of inductees into the military reported a risk for schizophrenia 2.4 times higher among those who had used cannabis by 18 years than among non-users [14,24]. This cannabis-induced psychosis is not easily distinguishable from Schizophrenic symptomatology, [15,19] although it has been characterized by more bizarre behavior, violence, panic, more hypomanic symptoms and agitation, and fewer hallucinations and less blunting of affect and incoherent speech.[20,21] Need of the current study Studies have found cannabis associated psychosis a constellation of affective symptoms (euphoria, increased psychomotor activity), [16,17,18] whereas others have found similarity with schizophrenic symptomology of social withdrawal, thought disorder and disorganized behavior [19,22] so there is immense need to define the presenting features of this disorder in Indian population. Additionally phenomenology of the cannabis use disorder need to be explored to clearly define, identify and manage this population. Despite widespread use of cannabis there is lack of research data from most part of the world including India. Aims and objectives: Based on the existing literature we formulated following hypothesis that â€Å"Patients with cannabis associated psychosis have different symptom profile than other common psychiatric disorders, relating to variables of cannabis abuse e.g. dose, frequency, duration†. To test the hypothesis following objectives were formulated To assess variables of cannabis abuse in patients with cannabis associated psychosis. To explore the relationship between variables of cannabis abuse, and individual symptom profile and total BPRS score. Subjects and Methods: Patients in whom there was temporal association of cannabis use with onset of psychotic illness were included in the study. The study included 30 consequentially admitted, Hindi speaking patients of 18-50 years of age at tertiary psychiatric centre in north India from March 2011 to July 2011. Patients with mental retardation, a significant medical condition compromising ability to participate, history of head injury with any documented cognitive sequele, and inability to provide informed consent were excluded from study. Patients having history of psychiatric illness prior to onset of cannabis abuse, predominant abuse/dependence of other psychoactive substance and having any other significant medical illness were also excluded from study. Study design: A cross sectional study of subjects who satisfied the inclusion criteria was carried out. After recording socio demographic data, each participant in the study was subjected to questionnaire regarding his cannabis abuse and brief psychiatric rating scale (BPRS). To measure the quantity of cannabis intake by individual indirect measure in form of average amount (INR) spent daily was inquired. The age of onset, duration of abuse, and cause of onset- accidental, casual, peer group and offer by elder family members were recorded. The history of cannabis abuse as well as psychiatric illness in other family members was inquired. Results: Majority of the participants were young male adults of the rural background. About 47 % (n-14) of them were unmarried and 60 % (n-18) were belonged to joint family. All the study participants were formally educated and at least one family member of about 43% (n-13) of participants had history of cannabis abuse. As it has been shown in table 2 majority of the study participants were abusing cannabis for more than 10 years with mean duration of cannabis abuse 14.2 years. 50 % of the individuals experienced first cannabis intake before age of 13 years with average onset of cannabis use 14.5 years. Majority of the participants (66%) were daily cannabis abusers. More than 2/3 rd of the subjects was spending Rs. 15 per day on average over the cannabis. Onset of cannabis was occurred mostly due to influence of peer group (n-21). The symptoms that were associated with increased severity in majority of patients were hostility 25 (83%), excitement 23 (77%), and elevated mood, grandiosity, suspiciousness, distractibility and motor hyperactivity in more than 60% of individuals. Other symptoms that were present in severe to very severe form in more than half individuals were hallucinations, unusual thought content, uncooperativeness, and self neglect. Suicidability and tension was absent in 28(93%) of p atients, depression and motor retardation was absent in 25(83%) of participants, guilt was absent in 70% of patients and blunted affect, conceptual disorganization and emotional withdrawal were completely absent in >60% of individual patients. Correlation with duration of cannabis abuse Long duration of abuse was negatively correlated with depression and hostility but other symptoms like suspiciousness, hallucinations, unusual thought content were positively correlated. Duration of cannabis abuse was significantly associated with total BPRS score (p-0.002). Patients with long duration of cannabis were presented with more severe form of psychosis than patients with short duration of cannabis abuse. Correlation with Age of onset of cannabis abuse Older age of onset of cannabis use was significantly associated with depression (p Correlation with frequency of cannabis abuse Frequency of cannabis abuse was significantly associated with self neglect (p-0.007) and tension (p Correlation with amount spent over cannabis The amount spent over cannabis was significantly correlated with anxiety (p-0.030), hallucinations (p-0.001), bizarre behavior (p Discussion: This study was aimed at determining clinical symptoms in relation to variables of cannabis abuse. All subjects were male. This could be attributable to low levels of substance use among females in general and cannabis in particular. Age range was wide and may be due to variation in genetic vulnerability to psychosis, dose of cannabis and duration of illness leading to variable age at presentation. Positive symptoms (motor hyperactivity, excitement, hostility, elevated mood, suspiciousness, grandiosity) were found at higher frequency than negative symptoms (blunted effect, emotional withdrawal and motor retardation). Hallucinations were present in only half of the participants. Other symptoms of the psychosis like conceptual disorganization and catatonic symptoms were absent. Our result was in support of Vani Kulhali and colleagues [23] finding that patients with cannabis associated psychosis had high positive scores (>5) on respective BPRS items were hostility 25 (83%), excitement 23 (77%), and motor hyperactivity, elevated mood, grandiosity, suspiciousness, distractibility in more than 60% of individuals. The least common symptoms were suicidability and tension 2 (6), depression and motor retardation 5 (15%), guilt was present in 30% of patients and blunted affect, conceptual disorganization and emotional withdrawal were completely absent in >60% of individuals. Most studies have reported that cannabis produces psychosis with prominent positive symptoms [16,1718]. Our findings are in keeping with these studies. Scores on BPRS reflected both the total intensity and the profile of psychopathology. Thus our findings largely confirm that reports of other authors that cannabis produces a psychosis with predominantly affective features and more of positive symptoms. Family history of drug disorders is regarded as risk factor for substance use including cannabis, whether it also results in increased vulnerability to cannabis psychosis is not clear. Conclusions The implication of this study is that cannabis contributes in causing and modifying psychosis. Several noteworthy findings emerged from this heterogeneous sample of cannabis associated psychosis. First the severity of psychotic episode was significantly associated with younger age of onset of cannabis abuse and increased spending was associated with more severe psychotic episode. Second family history of psychosis was not associated with increased severity of cannabis abuse, although family history of psychosis predicted more severe excitement, elevated mood and grandiosity and early onset of cannabis abuse. Limitations of the study As this was a cross sectional study and cannabis variables were obtained from interview possibility of â€Å"recall bias† can`t be ruled out. It was not possible to measure the amount of cannabis in unit time. Proxy used to represent this variable may not be representative of active ingredient of delta- 9THC. We have to rely on the subjects `self- report` of not using any other substances and were unable to objectively verify this report. Thus, the possibility that some symptoms were related to abstinence from other drugs cannot be completely excluded. Wide age range could be a drawback of study since homogeneity in duration of illness and amount of cannabis abuse could not be ensured.

Decline of Indian Southwest Essay -- Native Americans History Papers

Decline of Indian Southwest Lord Acton said, â€Å"The most certain test by which we judge whether a country is really free is the amount of security enjoyed by its minorities.† In the late 1800’s the security of the minorities in the southwest was in serious jeopardy. For the Apache’s the security was promised but rarely upheld by the American government. The minimal security the Navajo enjoyed vanished by 1846. Men like Kit Carson desired but often failed to maintain the peace and security for these Indian tribes. Kit Carson’s actions and the actions of others began the deterioration of the Indian culture in the southwest. The decline of the Indian southwest was caused by the idea of Manifest Destiny, which led to Indian confinement to reservations and the decline of Native American society. The idea of Manifest Destiny led the Americans to war with Mexico. In 1846, America gained control of what is now the Southwest. With this acquisition, America inherited years of Navajo-Mexican warfare. The Mexicans became American citizens; the Natives, being Indians, did not. Therefore, Indians were punished for attacks on Mexicans but not vice-versa (Brown 14). General Stephen Watts Kearney put it this way, addressing the Mexicans: 'The Apaches and the Navajos come down and carry off your sheep and your women whenever they please. My government will correct all this. They will keep off the Indians, protect you in persons and property " (L. Bailey 2). American officials, in an attempt to halt conflict between the Indians and the new settlers, prevent expensive wars, and open up lands to white settlers, created reservations for the Indians, crowding the Indians into areas and constricting them from finding or growing food. Wi... ...hwest might still thrive today. Bibliography Bailey, Lynn. The Long Walk. Pasedena: Socio-Technical Books, 1970. Brown, Dee. Bury My Heart At Wounded Knee. Chicago: Holt, Rinehart and Winston, 1970. Debo, Angie. Geronimo The Man, His Time, His Place. University of Oklahoma Press, 1976. Hurtado, Albert L, ed. Major Problems in American Indian History. Lexington, Massachusetts, D.C. Heath and Company, 1994. Quaife, Milo Milton. Kit Carson’s Autobiography. University of Nebraska Press, 1935. Simmons, Mark S. â€Å"Kit and the Indiansâ€Å" University Press of Colorado, 1996. Treaty of Guadalupe Hildago, 1868. Utley, Robert M. The Indian Frontier of the American West 1846-1890. Albuquerque: University of New Mexico Press, 1984. White, David. It’s Your Misfortune and None of My Own: A New History of the American West. University of Oklahoma Press, 1991. Decline of Indian Southwest Essay -- Native Americans History Papers Decline of Indian Southwest Lord Acton said, â€Å"The most certain test by which we judge whether a country is really free is the amount of security enjoyed by its minorities.† In the late 1800’s the security of the minorities in the southwest was in serious jeopardy. For the Apache’s the security was promised but rarely upheld by the American government. The minimal security the Navajo enjoyed vanished by 1846. Men like Kit Carson desired but often failed to maintain the peace and security for these Indian tribes. Kit Carson’s actions and the actions of others began the deterioration of the Indian culture in the southwest. The decline of the Indian southwest was caused by the idea of Manifest Destiny, which led to Indian confinement to reservations and the decline of Native American society. The idea of Manifest Destiny led the Americans to war with Mexico. In 1846, America gained control of what is now the Southwest. With this acquisition, America inherited years of Navajo-Mexican warfare. The Mexicans became American citizens; the Natives, being Indians, did not. Therefore, Indians were punished for attacks on Mexicans but not vice-versa (Brown 14). General Stephen Watts Kearney put it this way, addressing the Mexicans: 'The Apaches and the Navajos come down and carry off your sheep and your women whenever they please. My government will correct all this. They will keep off the Indians, protect you in persons and property " (L. Bailey 2). American officials, in an attempt to halt conflict between the Indians and the new settlers, prevent expensive wars, and open up lands to white settlers, created reservations for the Indians, crowding the Indians into areas and constricting them from finding or growing food. Wi... ...hwest might still thrive today. Bibliography Bailey, Lynn. The Long Walk. Pasedena: Socio-Technical Books, 1970. Brown, Dee. Bury My Heart At Wounded Knee. Chicago: Holt, Rinehart and Winston, 1970. Debo, Angie. Geronimo The Man, His Time, His Place. University of Oklahoma Press, 1976. Hurtado, Albert L, ed. Major Problems in American Indian History. Lexington, Massachusetts, D.C. Heath and Company, 1994. Quaife, Milo Milton. Kit Carson’s Autobiography. University of Nebraska Press, 1935. Simmons, Mark S. â€Å"Kit and the Indiansâ€Å" University Press of Colorado, 1996. Treaty of Guadalupe Hildago, 1868. Utley, Robert M. The Indian Frontier of the American West 1846-1890. Albuquerque: University of New Mexico Press, 1984. White, David. It’s Your Misfortune and None of My Own: A New History of the American West. University of Oklahoma Press, 1991.