Marketing Strategies of Dominos Pizza and Pizza Hut Essay

Marketing Strategies of Dominos Pizza and Pizza Hut - Essay Example McDonalds is the biggest player in the industry that controls 18% of the market (King, 2013). For the previous two decades, Dominos and Pizza hut have created a reputation for excellence that has yielded respect from the customers and other industry experts. Over the past five years, Dominos and Pizza hut have obtained profits due to their marketing efforts. For the period between 2010 and 2014 Dominos profits were  £251M,  £280M,  £305M,  £399M and  £405M respectively (Market Watch, 2015). On the other hand, Pizza hut’s profits were  £400M,  £450M,  £600M,  £700M and  £760M (Novak & Creed, 2015). Notably, marketing itself is a strategy that organizations employ to communicate with the consumers to make them knowledgeable of the services and products offered (Kotler & Armstrong, 2014). Marketing is particularly essential as it gives the company an edge against the rival firms (Boone & Kurtz, 2015). A marketing strategy engrosses the products offered, the pricing of such products, the promotion of the products and their distribution. This report will give the marketing milestones that Pizza hut and Dominos have achieved and the differences in their marketing strategies within the United Kingdom. Since its incorporation in 1995, Dominos has endeavored to be the world’s best pizza delivery company. The company strives to bring accessibility, pleasure and happiness to its consumers through delivering pizza at their door steps (Farrell, 2014). The company also strives to introduce products that best satisfy the needs of its customers. Though it’s an international company, the company acts locally within the UK by offering delicious local tastes. The company’s slogan such as â€Å"fun meal† has been famous among the customers. Consequently, Dominos delights in a high market share of 9% in the UK market (King, 2013). On the other hand,

The Morrison Company , Wheelwright , S.C and Myers, P. ( 2011), Assignment

The Morrison Company , Wheelwright , S.C and Myers, P. ( 2011), Harvard Business School - Assignment Example Breen can adopt the following strategies for bringing in the organizational change required to improve the performance. 1. It was found that personalization or customization of the smart labels is creating problems as Morrison was facing bottlenecks due to personalization delaying the packaging operation, moreover pharmaceutical companies required less customization as only 15% of orders were customized and its average price is $0.22 and represented two-thirds of Morrison revenue however 85% of retail orders were personalized with average price being only $.11. So it is recommended that personalization should be done only for large orders and not small orders and interchangeability manufacturing system should be introduced (Patil 2008). 2. Optimal Inventory Policy to be adopted: It was found that the current inventory policy of Morrison is inefficient as it is contributing towards significant lead time and suppliers are not able to supply 100 percent of the orders on time due to whic h Morrison is delivering orders 10 weeks later than the originally scheduled date. Therefore the inventory policy for materials has to change and optimum inventory policy should be adopted. Optimum inventory policy calls for two models, first through developing a simple model in which the relevant quantities and constant future demand flow are estimated in advance and second by developing an uncertainty model in which the random variable is demand flow is studied with probability distribution. Using two models, â€Å"the best maximum stock and the best reordering point are determined as functions of the demand distribution, the cost of making an order and the penalty of stock depletion† (Arrow et al 1950, p.1; Tempelmeier 2012). The optimum safety stock acts as a buffer production plan that takes into account the random uncertain events such as breakdowns of machines, random demands and late deliveries (Tempelmeier 2012). 3. ERP system to be launched: ERP system is used exten sively by both large and small and medium sized enterprises (SMEs). Breen should convince her CEO that ERP system provides both tangible and intangible benefits to the organization and its benefits are much more than its cost not vice versa. Tangible benefits realized from launching ERP system are reduction of inventory, personnel, financial close cycle, cost of IT, cost of procurement, and maintenance; improvements in productivity, order management, cash management, increase in profit and revenue and ensures on time delivery. Intangible benefits derived are increased visibility, improved processes, reduction in overall costs, customer responsiveness, more integration, flexibility, increase in performance of business and improved demand/supply chain (O’Leary 2004). It has become a must for integrating various business functions and for gaining competitive advantage however it must be customized, have support of top management (Fosser 2008). It can use materials requirement re source planning and manufacturing resource planning (Patil 2008). 4. Materials supplier sources should be increased: As it was found that

Romantic music in Renaissance painting Essay Example | Topics and Well Written Essays - 1000 words

Romantic music in Renaissance painting - Essay Example Another purpose of Romantic music was that it had non-musical influences. Changes and events that occur in the society such as discoveries, ideas, inventions, attitudes and historical events which will affect the music at all the time. For instance, by early 19th century the industrial revolution was in fully effective and it had a great effect on music. One effect was that there were great improvements in the mechanical valves. This meant that due to the innovative instruments music could be played with more simplicity and easiness. Also the instruments became more reliable. Development in music was also caused by increase of middle class. Composers previously lived on the benefaction of the aristocracy. The audience was small most of the times and the music was only composed by people who had music knowledge and the upper class ones. On the other hand romantic composers wrote mainly for public festivals and concerts, they had large audiences. Nationalism was another theme during Ro mantic era. For instance, Jean Sibelius is mainly read to represent the Finland nation which was rising during that period and which was expecting to gain freedom one day from the Russians. Another example of musical nationalism which is well seen in the productivity of the romantic ages is where Joseph Machlis states that`` Poland’s struggle for freedom from tsarist rule aroused the national poet in Poland.† The development of Renaissance painting is an odd age in the history. It is not only that the time.

The Morrison Company , Wheelwright , S.C and Myers, P. ( 2011), Assignment

The Morrison Company , Wheelwright , S.C and Myers, P. ( 2011), Harvard Business School - Assignment Example Breen can adopt the following strategies for bringing in the organizational change required to improve the performance. 1. It was found that personalization or customization of the smart labels is creating problems as Morrison was facing bottlenecks due to personalization delaying the packaging operation, moreover pharmaceutical companies required less customization as only 15% of orders were customized and its average price is $0.22 and represented two-thirds of Morrison revenue however 85% of retail orders were personalized with average price being only $.11. So it is recommended that personalization should be done only for large orders and not small orders and interchangeability manufacturing system should be introduced (Patil 2008). 2. Optimal Inventory Policy to be adopted: It was found that the current inventory policy of Morrison is inefficient as it is contributing towards significant lead time and suppliers are not able to supply 100 percent of the orders on time due to whic h Morrison is delivering orders 10 weeks later than the originally scheduled date. Therefore the inventory policy for materials has to change and optimum inventory policy should be adopted. Optimum inventory policy calls for two models, first through developing a simple model in which the relevant quantities and constant future demand flow are estimated in advance and second by developing an uncertainty model in which the random variable is demand flow is studied with probability distribution. Using two models, â€Å"the best maximum stock and the best reordering point are determined as functions of the demand distribution, the cost of making an order and the penalty of stock depletion† (Arrow et al 1950, p.1; Tempelmeier 2012). The optimum safety stock acts as a buffer production plan that takes into account the random uncertain events such as breakdowns of machines, random demands and late deliveries (Tempelmeier 2012). 3. ERP system to be launched: ERP system is used exten sively by both large and small and medium sized enterprises (SMEs). Breen should convince her CEO that ERP system provides both tangible and intangible benefits to the organization and its benefits are much more than its cost not vice versa. Tangible benefits realized from launching ERP system are reduction of inventory, personnel, financial close cycle, cost of IT, cost of procurement, and maintenance; improvements in productivity, order management, cash management, increase in profit and revenue and ensures on time delivery. Intangible benefits derived are increased visibility, improved processes, reduction in overall costs, customer responsiveness, more integration, flexibility, increase in performance of business and improved demand/supply chain (O’Leary 2004). It has become a must for integrating various business functions and for gaining competitive advantage however it must be customized, have support of top management (Fosser 2008). It can use materials requirement re source planning and manufacturing resource planning (Patil 2008). 4. Materials supplier sources should be increased: As it was found that

Newspaper article Essay Example for Free

Newspaper article Essay The Pirates put out an amazing playoff season, this year having been the first year in the playoffs since 1992, but on October 9, 2013 they lost to the St. Louis Cardinals ending their amazing playoff season. In their last playoff game in St. Louis the Pirates lost 6-1 to the Cardinals, ending the season. In the second inning the Cardinals scored two runs taking the lead over the pirates. There was no more scoring until the sixth inning when the Cardinals scored yet another run, now having a three point lead over the Pirates. In the next inning the Pirates scored their first run. And sadly, the Cardinals scored three more runs in the eighth inning ending the game at a score of 6-1. The Pirates played the best theyve played since 1992, which wasnt enough this time. There was some amazing plays in the game, but I believe an incredible one was in the fourth inning when Starling Marte covered about twenty feet to catch a fly ball and get the second out with his incredible dive catch. An articles read about their season said that they played everything right, it was a amazing season but it wasnt enough this year, they needed a little more. This year the Pirates MVP player is Andrew McCutchen, he put up an OPS+ of 158, and swiped 27 bags this season. The teams LVP was Barmes, who plays shortstop, he hit a measly . 211/. 249/. 309, which is considered quite weak. The Pirates gameplan for next season is to keep the team mostly intact, and to hopefully make it farther into the playoffs next season. According to Christian Hartman The teams MVP should definitely be McCutchen, he hits well, plays amazing center field, and hes just overall great. He is everything a player should be. The Pirates put out an amazing playoff season, this year being their first playoff season since 1992.

Masculinity In Victorian Gothic Novels

Masculinity In Victorian Gothic Novels In both Robert Louis Stephensons The Strange Case of Dr Jekyll and Mr Hyde and Bram Stokers Dracula, social expectation reveals anxieties surrounding sexuality in the Victorian period. Stephensons novel depicts the masculine as a vehicle of self denial where the protagonist Jekyll will not allow himself to surrender to his immoral alter-ego. In a similar way, the novel Dracula depicts sexual power as a major threat to masculinity, whereby the male characters refuse to permit the females to act upon their sexual desires for fear that such liberation will destabilise patriarchal control. Whilst Victorian ideology is not outwardly challenged in the novels, as liberation sexual or otherwise is entirely condemned, investigating the function of the masculine reveals a somewhat radical gender ideology which contests Victorian expectation. In general, critics comment on oppression of the female within the Victorian period and overlook the same subjugation faced by men. Female disempowerment is commonly recognised whereas male suffering in the context of the same social rigidity is often omitted in criticism of the time. Critic George Landow comments that feminist analysis of the Gothic focuses on the concern of the stereotyping of the female characters according to male fantasy, however Stokers Dracula indulges the male imagination by subverting stereotypical female characters and allowing women power through sexual liberation. Stoker challenges Landows comments that it is only the feminine that suffers under marginalisation of the stereotype by presenting masculine subjugation as a consequence of social restraint. Critic Cyndy Hendershots work on male oppression in Victorian society further challenges ideology of the time. She argues that, generally, the notion of Victorian masculinity is ambiguous as stereotypical an d presumptuous representations of male characters are rarely questioned. Stefan Collini is a critic who acknowledges the ambiguity surrounding representations of Victorian masculinity. He comments that there appears to be a general consensus of gender ideals whereby the accepted single, rigid idea of Victorian masculinity remained unquestioned. Collini suggests that the concept of Victorian masculinity as heterosexual rises from an unquestioned assumption of this as the norm. As a result, it seems that the novels work to challenge accepted roles of gender and sexuality within the Victorian period. Within Victorian society, one of the fundamental concerns was the preservation of reputation. Alongside this concern lay an anxiety over sexuality and how to express and, in turn, suppress, sexual desires. In many ways, the oppressive nature of society, and consequently the inability for men, as well as women, to be sexually expressive, only heightened the fascination of a more sinister side of sexuality. In Jekyll and Hyde, there is a major emphasis on the value systems within Victorian society, especially with regards to their concern to preserve reputation. This is made evident through the characters of both Utterson and Enfield, both respectable members of the society who consider gossip as detrimental to a persons reputation. Dr Jekylls major concern is the way in which others perceive him and he is conscious to maintain an upstanding reputation throughout the novel. On the other hand, the character of Hyde is presented as wholly monstrous and as a means through which Jekyll can become uninhibited, unleashing the emotions society compels him to contain. The characters are anxious to remain within the boundaries of social expectation, yet this overbearing force of constraint is often detrimental as it is clear in both novels that what is constantly suppressed is ultimately released. It is interesting to consider the role of the male characters within the novels as it is evident that the masculine is not, as it would first appear, prioritised. Moreover, the omission of the female, which would generally suggest lack of authority on the part of the feminine, suggests here that the male characters are problematic to themselves, exposing the weakness of the male in a supposedly patriarchal society. In Jekyll and Hyde, the way in which the male characters are so evidently anxious about women and sexuality, despite the fact there are no predominant female characters, suggests that the masculine sphere is continually threatened by female influence. In many ways, the removal of the feminine exposes the flaws of the masculine, and shows that it is not the female who causes the male to suffer but the male alone. The threat of female sexual expression despite the lack of females within the novel demonstrates the psychological turmoil the men face under the constraints of th e Victorian society. Dracula uses female sexuality as a threat to men, again demonstrating the power that women hold over the men and consequently emphasising the weakness of the male. One of the key themes within Stokers novel is the fear surrounding sexual expression. Female sexual expression is seen as a threat which provokes a form of pleasure in the male imagination. The characters are liberated from the pressures of social constraint by means of the imagination, through which they can give a free rein to their sexual desires. Female sexuality is fundamental to the novels exploration of the role of the male within Victorian society as the novel shifts power from one gender to another, as the females exercise their voluptuousness and the men act to maintain social order. Critic Heath comments that feminism makes things unsafe for men, unsettles assumed positions and undoes given identities. Stokers Dracula confirms this theory in its exploration of sexually powerful women who threaten patriarchal authority. On the other hand, the way in which the female characters transform into vampire vixens is not categorically a feminist depiction as the females simply tran sform into embodiments of Dracula, meaning that they shift and take on a masculine form in order to gain power. The three females who become sexualised are clearly representations of gender subversion as they seek to dominate Harker and use him to fulfil their own sexual urges. Yet, in many respects, these females must adopt the role of the male in order to acquire any form of power. Their sharp teeth, which they are determined to bite Harker with, are undoubtedly phallic symbols which epitomise the penetration of the victim. Ultimately, the way females attain power in the novel is through masculinity, therefore gender ideals are not subverted in this sense. Although female characters in the novel are permitted a degree of power and sexual liberation, masculinity remains as the more powerful position. Stoker uses Freudian theory in his novel in order to examine sexuality in the Victorian period without appearing overtly critical of the society in which he lived. The vampire element of the novel distances the reader from the society being described and yet there are noticeable parallels which suggest Stokers deliberate attempt to challenge accepted ideology. Dracula begins with a description of Jonathan Harkers description of how he arrives at the castle. Harker uses the word uncanny in this description which immediately makes reference to Freuds theory, published in 1919, on the uncanny. This theory is referenced throughout the novel, as the vampire who brings about death with his mouth, is representative of the first stage of psychosexual development, according to Freud. It is at this stage where, Freud believes, the person develops the compulsion to destroy that which is living. The characters of Lucy and Mina are presented as being wholly devoted to the men in their lives. This innocence depicts these women as both docile and two-dimensional. Dracula threatens to change these women into devils of the Pit and give them power through sexualisation, and it is only through these transformations that the female characters may acquire a voice within the text. When Lucy Westerna is transformed into a sexual being by Count Dracula, she changes from a weak and passive female character into a vampire vixen who seeks to satisfy her own sexual desires. She is at first submissive at the hands of the male characters but, once she becomes sexualised, she hunts for to use men for her own advantage and fulfil her sexually. Stokers Dracula investigates the possibility of a kind of fluidity within gender roles. When Lucy transforms into a voluptuous vampire, any potential male suitor is warned off at the demand of any form of objection to established sexual identity. The men are perturbed at the prospect of a woman usurping power and subverting accepted roles. Lucys transformation is seen as so insubordinate of social expectation that Van Helsings men are determined to destroy her in an attempt to reinstate social order. The men are fearful that Mina will also be transformed and dedicate themselves to controlling female sexual behaviour in order that the women do not become disparaged socially and therefore incapable of any relationship with them. The mens fears over the womens transformations are entirely selfish as they feel unsafe with any attack on social order. Dracula mocks them saying your girls that you love are mine already; and through them you and others shall yet be mine. He suggests here tha t his transformation of women into sexualised vampire vixens, where their sexual desires are uncontained and liberated, leaves men exposed and will ultimately destroy patriarchy within society. Stoker depicts Victorian horror at the thought of a sexually liberated woman through his description of Harkers own fear at confronting the vampires. His confusion surrounding the kiss of the vampire, where he feels both desire, in his longing for the kiss, and deadly fear at the same time, is representative of the way that Victorian society constrained the mobility of sexual desire for men, as well as for women. His confusion as to whether he was dreaming in his visions of pleasure as the women approached him suggest that he will not allow himself to consider any sexual desire as real and he will not confront his feelings. He decides that if the vampires are more than just visions then they will drink his blood, making themselves stronger and, in turn, weakening him. However, he is still fearful of these vampires if they are simply visions as they still threaten to drain him of semen, as they are providing him with sexual pleasure, as he lies in languorous ecstasy. Harkers weakness as a male is revealed when he is described as being both sickened and excited by the thought of any sexual contact with the female vampires. This demonstrates the oppressive nature of Victorian society in that Harker was forced to subdue his desires as he did not have the power to act upon them. The way in which Stoker depicts Harkers fear in losing valuable fluid, whether blood or semen, in either situation, presents an image of the collapsing patriarchal structure of Victorian society. Stoker may be warning men of this social change, but it seems more likely that he is encouraging social ideology to be reconsidered. The function of the vampire in the novel can be considered as a representation of sexual oppression. The male characters in Dracula all fight to contain female sexuality as they panic for their own wellbeing. In Christopher Crafts essay on gender and inversion in the novel, he argues that Dracula uses gender stereotypes in order to encourage exploration into sexuality and in order that social expectation can be re-imagined. He comments that the novels depiction of transformation, whether from victim to vampire or from vampire to the victim, permits an investigation into sexuality and gender. Often, the way in which the novel challenges oppressive Victorian society is overlooked in favour of its apparent denunciation of gender inversion. Dracula seems to imply a failing on the part of women who seek to subvert conventional social roles and yet in many ways the females are not permitted any form of power as they adopt masculine qualities when they are transformed into vampires. It can be said that gender roles are not definitively reversed in the novel, as the females must become male as they become vampires. In becoming male, the female vampires lose any maternal sense as they prey on innocent children and they become penetrators in their desire to suck blood from their victims. The novel, therefore, has no real female representation, suggesting that Stoker was not setting men and women up against each other but commenting on society as a whole. Dr Jekyll and Mr Hyde is a novel which confronts anxieties of the Victorian period. The narrative presents the idea of one body which contains two opposing personas. Dr Jekyll, who is well-educated and an upright member of society is contained within the single body alongside the wholly immoral Mr Hyde. Dr Jekylls underlying desire to liberate himself from the oppressive society in which he lives is outplayed through his alter-ego Mr Hyde, who enjoys the freedom of acting upon his desires and human urges. This representation seems to emulate Victorian societys deep-rooted fascination with emancipation from social imprisonment. Many critics suggest that masculinity is often presented as an adaptable and indefinite sphere within the novel, a factor which has permitted a degree of reimagining the concept of the male in literature. Critic Cohen argues that from as early as the 1880s, fictional depictions of English masculinity often narrativise the difficulties of the male embodiment as a splitting within the male subject precisely in order to assert new modes of self-representation. He suggests here that the male figure was less frequently written as a stable representation and was more commonly represented as a character with more than one persona. The image of Victorian London presented by Stephenson is a society almost entirely lacking in females. The only woman who is present in the narrative is the maid who witnesses the murder of Sir Danvers Carew. Her status instantly suggests that the woman is lower class and she is presented as an almost insignificant member of society. She describes the body of Sir Danvers Carew as beautiful. This is the only instance novel in the novel where there is any form of interaction between the genders and, even this interaction is presented as non-sexual. The consequences of such a repressive society are clearly detrimental to the people who inhabit it, as Dr Jekyll proves through Hyde, and this oppression is demonstrated through the lack of open sexual desire within the novel. Furthermore, the absence of women within the novel suggests that the male identity crisis was a social creation rather than due to female influence. The men in the novel are at peril with their sexual identity and plac e in society because of the imposing nature of society itself. Whilst Stephenson presents the idea that Victorian society regarded displays of sexuality as indecent, Hydes actions within the novel are undoubted of a sexual nature. When Hyde is first introduced to the novel, there is a description of him trampling a young girl underfoot, and, afterwards, he pays for her family to keep quiet about the incident. This incident could insinuate that Hyde was involved in the common Victorian crime of child prostitution. Moreover, the lack of sexual desire towards females on the part of the male characters may imply that these men were concealing homosexual tendencies. The close relationship shared between Utterson and Enfield may also imply that these two men take part in some kind of sexual behaviour that would have been condemned at the time. Freudian theory labels the character of Hyde as an illustration of the unconscious mind, known as the id. Jekylls ability to conform to social expectation is controlled by his ego which suppresses his unconscious thoughts. Critic Michael Kane believes that Victorian society found the unconscious mind as detrimental. He comments that repressed desires were projected upon those it considered inferior, not only women but any lower order of society, who became the unconscious of respectable society. His ideas suggest that gender is not the significant factor which causes people to act upon their basic urges; it is the idea of levels of the class which impose social rigidity. By this he means that upper class citizens are more likely to suppress any improper desire because of their position within society. This argument is not supported by the novel, however, as Jekyll is a doctor so he is clearly educated and he is a respectable member of society who falls victim to the social oppression he faces. The novel uses the concept of the double in order to examine the way in which characters of either gender can be identified by more than one state, exploring Stephensons own claims that every human being contains some form of alter-ego. Dr Jekyll is an upstanding citizen who conceals an immoral monster in the form of alter-ego Hyde. Throughout the novel the two are presented as entirely distinct beings and it is only in the novels conclusion that the reader can fully understand the two personas as one character. The use of the double personality of Jekyll and Hyde is a useful concept when considering male gender identity, as the dual nature of the individual is said to destabilise male character itself. The novel challenges the idea that the male character represents unquestionably the embodied attributes of a male and a gender ideology that qualifies masculinity as proper male character. Despite the fact that the novel does appear to confront gender stereotypes referenced in the pre vious statement, the idea of masculinity is difficult to consider in the context of social influence, the idea that society constructs the way that gender identity is formed. Stephenson does not condemn men as individuals but comments on the way that the stringency of Victorian society and its expectations does not account for the duality of human nature. Both Stokers Dracula and Stephensons Jekyll and Hyde share a similar narrative structure, introducing a monstrosity and then exploring this idea before eradicating the monster with the intention that social order is reinstated. The monster in Dracula is the Count himself and the monstrosity of the novel is the liberation of female sexual expression through his transformation of women into vampire vixens. Stephensons novel shows the monster as repressed desires of Jekyll which are unveiled through the vehicle of Hyde. At the end of the novel, Jekyll reveals that he knows Hyde will be no more by the time Utterson reads his final letter. At the end of Stokers novel, Dracula is killed and Little Quinceys birth fulfils Van Helsings prophecy of the children that are to be and restores order among the community. Critic Christopher Craft comments that the monstrous threat in the novels is contained and finally nullified by the narrative requirement that the monster be repudiated and the worl d of normal relations restored. The restoration at the end of both novels suggests that gender ideals cannot be subverted entirely, despite challenging social expectation to a certain degree. Nevertheless, the conclusions of the novels are not positive which suggest that although ideals remain as established this is not necessarily the best outcome and there is an inference that change needs to be made. Gothic novels are commonly recognised as texts which exemplify the subjugation of women yet the oppression faced by the male characters is often disregarded. Both men and women suffered equally under the repressive Victorian society which directed sexual behaviour and regarded open sexual expression as depraved. The function of the male character within the novels is not merely to criticise the patriarchal society of the 19th century but to challenge the way that social ideology was a detrimental factor to both men and women.

Dysfunctional Families in Cat on a Hot Tin Roof, by Tennessee Williams

Dysfunctional Families in Cat on a Hot Tin Roof, by Tennessee Williams Dysfunction and volatility is common amongst families. These families dislike their kin and often resent them. In the play, Cat on a Hot Tin Roof, by Tennessee Williams, the Politt family does not function as a normal family. Brick, Maggie, and Big Daddy are three members of the family that have the most problems that affect the whole family.   Ã‚  Ã‚  Ã‚  Ã‚  Brick, Maggie’s alcoholic husband, is an uncaring man who has no good feelings toward his wife. For example, when Maggie buys a gift for Brick to give to Big Daddy on his birthday and Maggie wants Brick to sign the card, he says â€Å"No†¦ I don’t have to do anything I don’t want to do†(28). Even on Big Daddy’s last birthday, Brick refuses to make Big Daddy happy. He is very selfish in his decision. In addition, when Maggie wants to have a little privacy with Brick and he refuses, Maggie responds by saying she can’t live under those circumstances, Brick then states â€Å"You agreed to†¦ Accept that condition†(32). Maggie wants to love Brick but is shunned because of his insensitivity. Brick’s alcohol seems to float his boat more than being with his spouse. Brick has no compassion and feelings for his family and for anyone else.   Ã‚  Ã‚  Ã‚  Ã‚  Margaret (Maggie), a young, beautiful woman has a marriage on the rocks and a strong dislike towards Mae and her children. For instance, when Maggie starts talking about Skipper during her con...