Indian Consumers essays

Indian Consumers essays In the ancient civilization of India, sustainability and moderation in consumption has always been a way of life. This pattern has been respected and left largely undisturbed by Indian consumers who consider themselves a part of the cycle of nature. An interactive relationship with nature and the natural environment is a part of every Indians life. In the past half century, India has made rapid strides in economic development. This, coupled with demographic pressures, a gigantic middle-class known to be the largest market in the world, and the free entry of global players into the Indian consumer market have changed the consumer scene completely. A new consumer culture has emerged from all theses changes taking place around him. It is not just the quantity of consumption and spending that has undergone a change but also the attitude of consumers towards consumption and the reasons to consume. Indian Consumer in Historical Context India, an ancient civilization, has existed for more than 4,000 years and over this time has held immense appeal to invaders and explorers alike. From the ancient Aryans, the Greeks, the Persians (the Mughals), to the most recent British, India has had a multitude of cultures invade and make her their home in different periods of time. These invasions time and again have influenced the consumption pattern of the Indians to a large extent. Mughal political domination of North India began in the sixteenth century and lasted through most of the nineteenth century. The Mughals, who were Muslim rulers, belonged to Persia, and found that the India they took control over, was very different in cultural landscape from Persia. Indians followed a different religion (Hinduism), Indian languages were based on an ancient Indian language (Sanskrit), which was very different from Persian, and tastes in music and the arts were also very distinct from those in Persia. Muslim rule necessitated accommodation with ...

Timeline of Major Events in the History of Persia

Timeline of Major Events in the History of Persia This Persia timeline of major events is based on a Library of Congress Persia timeline. For an introduction to this area now generally known as Iran see Extent of the Persian Empire: An Introduction to Ancient Persia and the Persian Empire. Iran (Persia) Timeline of Important Events Early Historyc. 3400 B.C.Elamite kingdom emerges in southwestern Iran and Mesopotamia.c. 2000 B.C.Nomadic peoples Scythians, Medes, and Persians move from Central Asia to Iranian plateau. [See Tribes of the Ancient Steppes.]6th Century B.C.c. 553-550 B.C. Cyrus II (Cyrus the Great) overthrows Median king; becomes ruler of Persia and Media; founds Achaemenid Empire.539 B.C.Cyrus captures Babylon, releases Jews from captivity.525 B.C.Cyruss son Cambyses II conquers Egypt.522 B.C.Darius I becomes king; re-establishes and extends empire, carries out administrative reorganization.5th Century B.C.490 B.C. Darius invades Greek mainland; defeated at the Battle of Marathon.4th Century B.C.334 B.C. Alexander the Great begins Persian campaign; completes conquest of Persia and Mesoptamia, 330 B.C.323 B.C.Death of Alexander; division of empire among generals; Seleucids emerge as principal heirs in Iran.3rd Century B.C.247 B.C. Parthians overthrow Seleucids; establish own dynasty.3rd Century A.D .A.D. 224 Ardeshir overthrows last Parthian ruler; establishes Sassanian dynasty with capital at Ctesiphon.A.D. 260Shahpur I wages campaign against Romans, takes emperor Valerian captive. 7th Century637 Muslim armies capture Ctesiphon, Sassanian Empire begins to crumble.641-42 Sassanian army defeated at Nahavand; Iran comes under Muslim rule. Related AchaemenidsSeleucidsThe Parthian EmpireThe SassanidsProblems of Historical Evidence About Ancient PersiaTimeline of the Greco-Persian Wars